
Founder & CEO of Cordial HR
With a passion for people and professional approach to HR, Salma Shah began her career as an HR Officer and rapidly progressed to become Head of HR within just six years. Driven by a desire to offer honest, practical, and people-first HR support.
She founded Cordial HR, a values-led consultancy dedicated to helping Start-ups and Scaling businesses Combining deep expertise with a personal touch, Salma Shah brings real-world experience, warmth, and integrity to every client relationship.
Our goal is to help organisations build workplaces where everyone feels respected, valued, and able to do their best work. Whether it is inclusive policies, fair recruitment, or embedding equity throughout the employee experience, we make inclusion practical and people-first. Whether you are just starting out or building on existing efforts, we will help you create a culture that reflects the communities you serve and strengthens the core of your business.
Our Values
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Sustainability
Every service we provide is designed to create meaningful, measurable improvements for your organisation and your people.
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Integrity
We operate with honesty, transparency, and ethical practices, ensuring trust in every aspect of our work.
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Passion
We are deeply passionate about helping businesses to create a positive workplace culture.
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People First
Employees are the heart of every organisation. We prioritise well-being, diversity, and inclusion to create environments where everyone feels valued.
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Friendly
We help with warmth, simplicity and a smile.