Founder & CEO of Cordial HR

With a passion for people and professional approach to HR, Salma Shah began her career as an HR Officer and rapidly progressed to become Head of HR within just six years. Driven by a desire to offer honest, practical, and people-first HR support.

She founded Cordial HR, a values-led consultancy dedicated to helping Start-ups and Scaling businesses Combining deep expertise with a personal touch, Salma Shah brings real-world experience, warmth, and integrity to every client relationship.

We carefully select every consultant so our clients receive expert, high quality support and advice. We are passionate about the work we do and we set high standards for the service we provide. Our approach focuses on creating a warm and professional experience that your businesses can rely on. At Cordial HR, striving for excellence is part of how we work every day, and we aim to go beyond expectations in a practical and straightforward way.

Our Values

  • Sustainability

    We focus on lasting improvements that support your people and strengthen your business over time.

  • Integrity

    We operate with honesty, transparency, and ethical practices, ensuring trust in every aspect of our work.

  • Passion

    We are deeply passionate about helping businesses to create a positive workplace culture.

  • People First

    Employees are the heart of every organisation. We prioritise well-being, diversity, and inclusion to create environments where everyone feels valued.

  • Friendly

    We help with warmth, simplicity and a smile.

Talk to our friendly team today

A trusted partner who ensures your HR processes are compliant, efficient, and aligned with your goals.